‘...A FAT LOT OF USE TO DIET...What if your weight depends more on what you wear than what you eat?

This theory is being pioneered by Adrenaline REsearch which has patented and produced a fashion range of "CLOtherapy" clothing to help control your weight.

Central to the theory is the function of a special fat-burning tissue found in the body called brown fat.

The connection between brown fat, energy balance and weight control has long been known.

Even a very tiny amount of brown fat can greatly influence how much energy from food gets stored as fat.

There are millions of fat cells in the body. Most are white, fat-storing cells.

Babies are born with an abundance of brown fat. In adults in areas like the neck, chest, armpits and next to the spine, brown fat cells can be found.

Brown fat activity results in heat generation. By consuming large quantities of calories, brown fat can turn fat into heat and help you control your weight.

Whenever we feel cold we tend to put on extra layer of clothes. Adrenaline REsearch suggests we let our brown fat generate heat to keep us warm. This way, more fat can get converted into heat.’